3D Scanning models and products for Balenciaga FALL21 collection
Described by Vogue Runway as a “quantum leap for fashion”, Balenciaga’s Afterworld: The Age of Tomorrow challenges the way we do online commerce. Balenciaga debuted their new collection in a form of a video game and an online 3D lookbook.
The project was a collaboration between a multitude of different studios and creative minds across the globe. Our team had the great privilege of working alongside the frontrunners in the industry and help push the boundaries of digitization.
We have provided the necessary photogrammetry expertise and technology to achieve a photorealistic 3D capture of a large collection of products and 50 individual fashion models showcasing the new collection of Balenciaga.
Apart from Photogrammetric capture and processing, our work included a full pipeline of 3D asset development for Unreal Engine, 3D lookbook creation on Sketchfab, as well as supervising and rendering of lookbook images for magazines across the globe.